Is Organic Beauty Baffling To You?
Back in 2007 we blogged before about the confusion over organic cosmetics. Apparently the problem isn’t getting better because a recent study by Cegma Topo reveals that even though a third of French women buy organic skincare products, they still don’t know what ‘organic’ really means.
Organically outrageous
Common perceptions are that organic products are made from natural ingredients, they are free from chemicals (my all time favorite stupid claim) free of parabens and are formulated to be environmentally responsible.
However, they couldn’t really tell how products that are positioned as “natural” products are different from those positioned as “organic.” It’s really not surprising that such confusion exists because there is no standard definition that can be used to educate consumers. It’s really the fault of the manufacturers for exploiting these terms in such a meaningless fashion.
Follow the link to learn what else the study showed about French womens’ “organic experiences.”
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