Sense of Smell Sells More Product
We all like to buy perfumes and lotions and other nicely scented cosmetics. But according to a ScienceDaily, researchers have discovered that adding scent to a product that doesn’t normally have a smell can make it more memorable.
Scent savvy
The combined team of researchers from University of Michigan, Nanyang Technological University, Singapore, and Rutgers University used pencils to prove that scent enhances a product’s distinctiveness. While this may seem like an obvious finding, they found that uncommon scents made for stronger memories. For example, tea tree oil scented pencils were more memorable than pine scented pencils. And not only were the memories stronger, they were also longer lasting.
The article speculates that savvy marketers may begin adding scent to previously unscented products like “sewing thread, automobile tires, and tennis balls.”
What do YOU think? What’s the strangest scent you’ve ever smelled in a product? Leave a comment and share your memories with the rest of the Beauty Brains community.
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